BetMakers have entered into agreements to acquire the technology platform assets, databases and intellectual property of racing data company Cruncher and technology and intellectual property associated with the Swopstakes betting product.

The new assets will be integrated into the BetMakers network and create wagering products and content to be monetised throughout the global suite of customers, including racing bodies, race tracks, retail and digital wagering operators.

BetMakers Chief Executive Officer, Mr Todd Buckingham, said: “The acquisition of Form Cruncher’s racing data assets and form processing database is a valuable addition to our core business, and one that will allow us to grow our overall product offering across a global footprint. BetMakers currently supplies multiple sources of informatics globally and the acquisition of Form Cruncher will allow us to bring this in-house and create a normalised offering across all of our global jurisdictions in which we operate.

Leveraging BetMakers’ existing infrastructure and data, the new assets will be plugged in to our network and create wagering products and content to be monetised throughout our global suite of customers, including racing bodies, race tracks, retail and digital wagering operators.”