Stats Perform signs Cricket West Indies distribution deal

Business News

Stats Perform has acquired the exclusive rights to distribute statistics and rapid data from the West Indies Cricket Team.

As one of the leading sports data and technology companies, it owns popular brands such as Opta and RunningBall. The sports data company will also have the option to broadcast live video feeds of the matches.

Stats Perform will provide real-time statistics and data to broadcasters, media, sponsors, sports betting, fantasy sports companies, live video streams and news videos to bookmakers to help improve betting in game during matches involving the West Indies. The official CWI website will also benefit from more detailed and comprehensive live match data. The deal includes international and domestic men’s and women’s cricket in the West Indies, including high-profile tours planned by Australia and Pakistan later this year.

Chris Catling, Stats Perform Senior Vice President, Rights and Business Development, said: “Stats Perform is the world’s largest official provider of cricket data. We are delighted to have been selected to help CWI enrich and inform coverage of its competitions, as well as create fantastic and more entertaining betting experiences. “

The new agreement with the West Indies will strengthen Stats Perform’s already massive portfolio of cricket customers. It already has similar relationships with England, New Zealand and South African cricket boards. He also joined the International Cricket Council for its 2021-23 cycle as a data streaming and betting partner.

Meanwhile, Stats Perform becomes CWI’s latest partner after signing a series of major media rights deals with international broadcasters like FanCode in India, Sky New Zealand, ESPN + in the US, SuperSport in sub-Saharan Africa and BT Sport. in the USA. Kingdom and Ireland.

This agreement symbolizes the progress of cricket and the intensive use of technology to improve the fan experience. Cricket West Indies takes advantage of a good opportunity when some of the heavyweights in cricket visit the country for bilateral playoffs. Although the West Indies Cricket Council does not have a track record in running the affairs of its cricket team, they have a fantastic opportunity to make good use of their connections to advance cricket in the Caribbean and North America. North.