DraftKings sponsor Nathan’s Famous International Hot Dog Eating Contest
DraftKings will be an official sponsor of the 2021 Nathan’s Famous Fourth of July International Hot Dog Eating Contest.
While this annual American holiday tradition was held for decades at the Nathan’s Famous flagship restaurant in Coney Island, NY, this year’s contest will be conducted as a ticketed event at Coney Island’s Maimonides Park.
Following last year’s restrictions due to the COVID-19 pandemic, the event marks the holiday contest’s return to the public.
“The Nathan’s Famous Fourth of July International Hot Dog Eating Contest is an epic event that epitomizes both patriotism and the will to compete,” said Johnny Avello, director of sportsbook operations at DraftKings. “We are excited to work with Major League Eating once again to offer people everywhere the opportunity to engage with this July Fourth tradition with true skin in the game.”
DraftKings, a leader in the digital sports entertainment and gaming industries, will be an official sponsor of the event, expanding upon last year’s collaboration. Sports fans will be able to interact with the event through the DraftKings platform, including a free-to-play pool with $25,000 in prizes. Additionally, customers in Colorado, New Jersey and New Hampshire will be able to place a variety of bets on the contest itself.