Flutter to sell Oddschecker for up to £155m
12 Jul 2021
Flutter has agreed to sell Oddschecker Global Media to Bruin Capital in a transaction that values OGM at up to £155 million.
Under the terms of the transaction, Flutter will receive £135 million in cash upon completion, with a further deferred contingent consideration of up to £20 million.
OGM is a leading sports betting and gaming affiliate business. The transaction is expected to close in the third quarter of 2021.
Oddschecker allows gamblers to compare prices across a range of brands, including Betfred, 888 and Bet365. Flutter now has a market value of nearly £27bn.