Pollard Banknote has announced that, following a competitive procurement process, it has been awarded a primary contract from Danske Lotteri Spil , Denmark’s national lottery, to supply instant ticket printing and related services.

This new contract marks the continuation of the strong partnership between Pollard Banknote and Danske Lotteri Spil A/S, which began in 2008. An important commonality between the two organizations is their understanding of the significant role innovation plays in attracting new players and maintaining the excitement of existing players.

As a result, continuous innovation has been a hallmark of this highly collaborative relationship. Many of the Lottery’s most popular games have utilized innovative Pollard Banknote print techniques, such as Scratch Tab™, Scratch FX™, Eco Scratch ReNew™, and neon inks. The Lottery’s holiday games, such as Pakkejagt, Julekalender, and Den store julekalendar—all printed by Pollard Banknote—continue to be sales-driving perennial favourites in the Danish market.

“We are very happy to extend our longstanding relationship with the Danish Lottery,” said Michelle Annandale, Vice President, International Sales & Marketing, Pollard Banknote. “We are dedicated to supporting the Lottery’s goal of broadening player engagement through the expansion of its instant ticket portfolio with new concepts, as well as the introduction of higher price points that leverage our unique and innovative products.”

“Pollard Banknote has been a great collaborative partner for us. Under this new contract, the Lottery will be able to continue to benefit from the company’s many innovative options that enhance and add value to our instant games and help drive sales and support good causes in Denmark,” said Malene Hyldig, Head of Instant Games, Danske Lotteri Spil A/S. “Additionally, we appreciate Pollard Banknote’s expertise in the lottery industry and particularly in the European market.”