Pragmatic Play signs Coolbet slots and live casino deal
Pragmatic Play has entered a strategic partnership with innovative online slot supplier Coolbet.
By partnering directly with Pragmatic Play, Coolbet customers can now choose from an ever-growing collection of slot and Live Casino products, including the provider’s two-card version of baccarat, Dragon Tiger, as well as Mega Roulette and a dedicated blackjack table.
The dedicated table offers players a unique and highly customised Live Casino experience, with Coolbet’s branding across the table, providing a more immersive product for players and a striking visual asset for the operator.
The deal is the latest in a string of successful partnerships for Pragmatic Play, with its pioneering expansion strategy paying off in both European and global regulated markets.
Established in 2016, Coolbet’s primary goal is to make gaming both fun and transparent, with an obligation to be a present community partner by supporting local teams and athletes.
Lena Yasir, Vice President of Malta Operations at Pragmatic Play, said: “As a leading provider of Live Casino and slot products to the iGaming industry, it is our responsibility to partner with brands that embody our values.
“Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands.”
Patrik Backlund, Coolbet’s Head of Casino & Games, said: “We are delighted to bring Pragmatic Play’s market leading slot and casino products to our players.
“Pragmatic Play’s Live Casino offers a host of high-quality experiences, and we can’t wait to see how it is received by our audience.”
Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.