Stats Perform was named the exclusive distributor of live streams and real-time stats to licensed betting operators for the elite men’s, women’s and mixed tournaments of the Badminton World Federation (BWF).

While the five-year deal commences in January 2022, the digital sports content pioneer is already working to increase the volume of live video streams from BWF tournaments by over 70% to nearly 7,500 games per year, up from 4,300 previously.

The newly-expanded package will include 100% coverage of all players on all courts from the BWF World Championships, the BWF Thomas & Uber Cup Finals, World Men’s and Women’s Team Championships), the BWF Sudirman Cup (World Mixed Team Championships), all four levels of the BWF World Tour (Super 1000, Super 750, Super 500, Super 300), the BWF Tour Super 100, and the BWF World Tour Finals.

In a further upgrade to the BWF’s previous arrangement for licensed sportsbooks, all streams will be available worldwide, including in the country of the respective tournament host.

BWF news video clips, live scores, and stats will also be distributed to media worldwide through Stats Perform’s sports news content service, Pressbox.

Alex Rice, Chief Rights Officer, Stats Perform, said: “Elite badminton has a huge global following with lots of scope for growth and we’re delighted that the BWF has chosen Stats Perform’s vision to help them realise its potential.

“Increasing live coverage and news coverage will boost the exposure and appeal of BWF events to fans, helping bring them closer to the action.

“It’s a privilege to be partnering with the BWF and we’re already seeing a great response from our customers.”