DraftKings agrees exclusive betting partnerships with the PGA Tour
Tournament officials announced that DraftKings has been named the first “Betting Operator of the World Golf Championships-FedEx St. Jude Invitational” and the first “Official Betting Operator of THE NORTHERN TRUST” at Liberty National Golf Club.
The agreement enriches DraftKings’ relationship with the PGA TOUR, as they have recently announced plans for a retail sportsbook at TPC Scottsdale pending regulatory approval, as well as sponsorship deals as the Official Daily Fantasy Game and Official Betting Operator of THE TOUR. In the fall of 2020, DraftKings expanded its presence in the sport of golf by signing Bryson DeChambeau to a sponsorship deal.
As part of both agreements, DraftKings will have hospitality suites at both tournaments dubbed the “DraftKings House.” At World Golf Championships-FedEx St. Jude Invitational, DraftKings House will be located beside the 18th green featuring an open-air patio with unbeatable views. DraftKings House at THE NORTHERN TRUST will be located between the 15th green and 16th fairway and include a VIP suite for private hospitality. Both spaces include areas that are open to the public. The DraftKings House will provide fans access to televisions airing golf and other live sports, phone chargers, complimentary Wi-Fi and premium food and beverage options for purchase.
“DraftKings is proud to evolve and expand our presence into the golf space by continuing to build upon the existing relationship with the PGA TOUR,” said Ezra Kucharz, chief business officer at DraftKings. “We look forward to providing fans an unapparelled experience at Liberty National and TPC Southwind.