DraftKings teams up with The Boston Red Sox
The Boston Red Sox and DraftKings have announced a deal making DraftKings the official Daily Fantasy Sports provider of the franchise. The agreement reinforces DraftKings’ existing relationship with one of the most storied teams in baseball.
“We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fanbase, which is even more special given our hometown Boston roots,” said Ezra Kucharz, chief business officer of DraftKings. “As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning.”
The Red Sox represent DraftKings’ most recent local sponsorship agreement in the Northeast, after previously solidifying deals with the New England Patriots and Boston Celtics. In addition to a variety of content integrations, the DraftKings brand will be displayed throughout historic Fenway Park, in addition to its current signage above the iconic Green Monster. Additionally, DraftKings will have field level home plate signage and LED branding along the first and third baseline for one inning at each regular season home game.