GAN agrees deal to take Treasure Island online
GAN has entered into a binding term sheet with Treasure Island Hotel & Casino to develop a customized simulated gaming solution designed for Treasure Island’s patrons and available across desktop and mobile applications, integrated with Treasure Island’s retail casino rewards program.
The customized simulated gaming solution will be powered by GAN’s core GameSTACK™ enterprise software system that today offers more than five hundred high-quality online simulated games, many of them recognizable by patrons from retail gaming floors. Treasure Island represents GAN’s eighteenth B2B client of simulated gaming, and fifth new B2B client win year-to-date. First launched online in 2014, GAN’s simulated gaming solution now serves patrons of 101 retail casino properties coast-to-coast in the U.S.
For B2B retail casino operator clients, simulated gaming generates additional high-margin revenue from retail casino clients’ existing patron databases, enables the retail casino property to engage with their retail patrons, through an authentic internet and mobile social gaming experience, even in states where legislation allowing licensed real money iGaming is yet to arrive. The unique software provides meaningful marketing, brand building, and revenue opportunities for both operators and GAN, and has proved to increase visitation to the retail casino clients’ property. Strategically, simulated gaming also offers U.S. retail casino operators the ability to build an online database before the commencement of intra-state regulated real money Internet gaming.
Marcus Yoder, Senior Vice President of Sales of GAN, commented: “Our Simulated Gaming technology and software continues to demonstrate its industry-leading position, and our premier list of partners is growing as a result. We are very excited to partner with Treasure Island – a premier asset located on the Las Vegas Strip. Players and guests have been patronizing the iconic property for nearly 30 years, and we are thrilled to offer those players and guests new ways to engage and play with Treasure Island. We are proud to be selected as their trusted partner to improve their player experience. We look forward to developing a customized solution for Treasure Island and the continued growth of our Simulated Gaming offering.”
Pascal Tang, Director of Slot Marketing of Treasure Island Hotel & Casino, commented: “With the world of gaming always evolving, players around the globe are constantly searching for new and exciting ways to stay engaged with their favorite games, brands, and casinos. With that in mind, it was clear to us that the digital space will become more and more important in the future. Therefore, we are excited to partner with GAN, a proven B2B operator with a customizable and tailored technology solution, in order to continue to drive player loyalty, brand awareness, and new revenue opportunities.”