Sportsbet strengthens player protection efforts with new campaign

Responsible Gambling

Sportsbet recognises the industry plays an integral role in the promotion of safer betting and is making a commitment to raising awareness around safer betting practices and the tools available to punters.

Sportsbet’s latest campaign “take a sec before you bet’ aims to encourage punters to set deposit limits across all of their online betting accounts.

The campaign aims to drive behavioural change by raising awareness around setting deposit limits and normalising the use of safer gambling tools. The campaign will be brought to life across TV, Radio, Press, Outdoor Billboards, Broadcast integrations, Digital Video & Display, and will be the primary focus of Sportsbet’s media investment.

“We have a vital role in the promotion of safer gambling and a responsibility to use our profile to send the message; no matter who you bet with, we want you to do so in a way that is safe and responsible. And setting a deposit limit is a proactive way to help keep your betting in check,” said Sportsbet’s CEO, Barni Evans.