PointsBet lands Notah Begay as brand ambassador


PointsBet has signed a long-term collaboration with Notah Begay III and the NB3 Foundation. Begay will serve as a critical link to PointsBet partners NBC Sports and GOLF Channel, and will provide essential support to PointsBet’s diversity initiatives and its work with tribal communities. Begay will also become a PointsBet ambassador as the company works to further cement themselves as the preferred sportsbook of golf bettors.

Begay will serve as an expert voice for the sportsbook’s golf offerings, create unique digital content for fans, and provide exclusive opportunities for PointsBet customers. Begay joins PointsBet as part of the team’s commitment to grow the game of golf and provide its fans with the most interesting and complete sports betting offerings and insights available anywhere. PointsBet’s golf partnerships also include the PGA TOUR, GolfNow, GolfPass, NBC Sports’ Predictor free-to-play platform, the Rocket Mortgage Classic, the TPC Colorado Championship at Heron Lakes, and local golf associations in several states.

“We at PointsBet are thrilled to partner with Notah and continue to build upon our expertise in the game of golf. Notah’s incredible knowledge of the game and his unique relationships across the country will serve our company and our customers, and ensure we are the premier sportsbook for golfers everywhere,” said Johnny Aitken, CEO of PointsBet USA. “This partnership also provides PointsBet with a genuine connection to NB3 Foundation and ensures we are playing an appropriate role in the communities in which we operate.”

Notah Begay III is a four-time PGA TOUR winner and current analyst for NBC Sports and GOLF Channel. As the only full-blooded Native American to play on the PGA TOUR, Begay graduated from Stanford University in 1995 and became just the third player in the history of professional golf to shoot a 59 in a PGA Tour sanctioned event.

“It’s with great excitement and anticipation that I pursue this new venture in collaboration with PointsBet.  I look forward to standing alongside a company that truly understands the unique and intrinsic values of golf but also recognizes the importance of community,” said Notah Begay III. “Creating new opportunities and making an impact in the communities we serve will be the benchmark of our team.”