Reading FC and Casumo extend partnership


Reading Football have announced that online casino operator, Casumo, will continue to be a key club partner in 2021-22 after the conclusion of the two-year contract as our Principal Partner.

Throughout 2021-22, Casumo’s branding will be displayed on the sleeves of our first team training kit as well as across the club’s LED advertising boards at the Select Car Leasing Stadium. They will continue to promote the club with innovative video content across their social media channels and will lead on a series of ticket and replica shirt giveaways next season.

Casumo have put an enormous amount of effort and energy into their partnership with the club to date. Across both seasons as Principal Partner, Casumo have gone to extraordinary lengths to help the club promote inclusivity and equality within football – dressing the goals with rainbow-coloured nets, changing the colour of their brand on the front of our first team shirts to support the Rainbow Laces campaign, auctioning shirts to raise money for local charity Support U and pledging more cash for every pass made and every goal scored when we beat Nottingham Forest in front of 2,000 fans at home last year.

The online casino operator have also invested time and money into Casumo Cares, its own campaign to promote responsible gambling; the heart logo from its bespoke campaign was emblazoned on our first team shirts during Responsible Gambling Week in 2019 and Safer Gambling Week in 2020 – while Casumo also promised to match the total raised in a separate shirt auction to donate more than £6,000 to responsible gambling charity GamCare and its BigDeal youth outreach programme.

And when public transport was set to grind to a halt for our late kick-off on Boxing Day 2019, Casumo came to the rescue for our fans, subsidising the cost for a full network of buses to allow Royals fans from near and far to get to RG2 to cheer the team on against QPR.

Head of Commercial at Reading Football Club, Tim Kilpatrick, said “We’re very thankful to Casumo for their support over the past two seasons. In particular, we are proud of the special relationship they so quickly developed with our fanbase. Casumo have gone above and beyond what we would expect from a sponsor, so I’m delighted they have agreed to continue as an Official Club Partner going into our future as we collectively celebrate 150 years of history.”

Sports Marketing Communications Specialist Mark Strijbosch, said “We already can’t wait for the new season to kick off and having fans back at the stadium will make the year extra special. We’re delighted to extend our partnership with such an important community-based club and look forward to engaging more and more with the fans. Simply put, we’re one of them so here’s to a positive season ahead.”