DraftKings debut NFT Long-Game with Marketplace

Business News

DraftKings Marketplace, the NFT ecosystem designed by DraftKings for mainstream accessibility, is now live and will feature its first Preseason Access Collection that drops later this week.

The exclusive debut content will be provided by Autograph, and includes Preseason Access Passes from top athletes such as Tom Brady, Wayne Gretzky, Tony Hawk, Naomi Osaka, Derek Jeter, Tiger Woods and more who will soon be announced.

“Autograph’s Advisory Board includes some of the most iconic athletes ever, and we could not imagine a more fitting figure than Tom Brady to headline our first ever NFT drop on DraftKings Marketplace,” said Matt Kalish, co-founder and president of DraftKings. “The overall NFT market has already surged to over $2.5 billion in sales volume for the first half of 2021, and so whether someone is well-versed or barely familiar with digital collectibles, we envision DraftKings Marketplace being a premier platform for all within a trend that is decidedly here to stay.”

With this launch, fans and collectors across the country with a DraftKings account can now access DraftKings Marketplace on desktop or mobile either directly through the website or via DraftKings’ apps.