The Importance of Relationships


Magnus Olsson, Head of Sales and Account Management at Play’n GO.

We thrive on relationships, both professionally and personally. A good relationship enhances our connections to those around us; whether friends, family or work-related. On a psychological level, human beings crave relationships.

As social creatures, we crave social connections and positive interactions, so it makes sense that we would want to do this in our work environment as well. Of course, a healthy professional relationship with co-workers and partners not only satisfies those needs but is also a hugely important part of business. Those relationships have to be cultivated and maintained to ensure a healthy working environment and a basis for a fruitful, positive partnership on both sides.

The most significant component is trust. If your customer trusts you, then they’ll come back to you again and again. If you offer a new product or take your business in a new direction, they will invest in what you have to offer without hesitation, because you haven’t let them down before. They have to trust not only the people who represent you but the products you provide. Trust is only gained primarily through the quality of what you are offering to your customers. A friendly smile and personable demeanour can help bed trust in, but if your product is sub-par, the whole integrity of your business could be compromised. There’s no other replacement for that.

At Play’n GO we believe that a strong relationship is just good business, you can’t have one without the other and, even if you could, we wouldn’t want to. We know our reputation is built, not only on our innovation and creativity but also on the quality of the products that those traits have produced. People expect a certain level of greatness from us, and we strive to reach and exceed that level with every new game or product we put out into the market.

More Than Just a Product

However, it is not just the quality of our products that creates this trust. We have set a benchmark over the years with quality service and support for all of our clients. Our diligence has led to us creating a strong team of account managers, outstanding tech support, top tier business intelligence with in-depth reporting, and that’s just the start.

We continue to upgrade and improve that service in line with our position as industry leaders. That begins with knowing our clients and knowing their markets. We want to strive for your goals; your success is our success, so we want to create mutual benefits, with a flexible, tailored approach that makes sure our products work to maximum effect in your setup.

Raising the Bar

Giving more means nothing if it doesn’t suit your needs and provide value, and that’s where our focus is. We give you more specifically tailored to you. We understand a “one size fits all” approach doesn’t work; everybody has their plan, and we need to work in sync.

We are raising the bar for service levels in the industry, and have already implemented several initiatives to achieve this. These include tailored reports for clients dependant on their needs and exclusive showcases with our creative directors to give n in-depth view of our roadmap.

Our support also goes beyond helping generate revenue through games. Our commitment to being a supplier of choice in regulated markets means we take great care and pride in our regulatory work, and we support our clients in that field as well. Whether guiding you through new markets or just giving advice, we provide you with precisely what you need, when you need it.

Persistent Excellence

The fundamental importance of relationships cannot be underestimated in the modern world of business. Industries are so crowded now, and competition is fiercer than ever, so your proposition needs to be able to build stronger, more lasting relationships to ensure your growth and the growth of those you partner with. The maintenance and strengthening of a business can only be achieved through hard work and persistent excellence.

Find out more about us and our services for the region by visiting our website and get in contact with us there, to discuss how we can help you succeed.