Poland’s STS Holdings lines up for Warsaw IPO
STS Holding has filed a prospectus with the Polish Financial Supervision Authority (KNF). The company and its shareholders are considering the IPO and listing on the Warsaw Stock Exchange.
STS SA from the STS Group is the largest legal bookmaker in Poland. We have managed nearly half of the domestic market, and for several years we have been operating and developing also abroad. STS SA has been operating for almost 25 years and after years of dynamic growth, including increasing the scale of operations, changing the operating model from retail to online and securing leading technological solutions or building your own bookmaker system.
It is now time to consider the next important step. We decided to file a prospectus with the Polish Financial Supervision Authority because we believe that a group such as STS, with an excellent market position, high recognition and a strong management team, will be attractive to Polish and foreign investors. The more so as the Warsaw Stock Exchange does not have an issuer from the iGaming sector in its portfolio.
“In 2020, the STS Group – despite the coronavirus pandemic and the suspension of most sports games for almost two months – increased the value of bets placed by approx. changes in consumer behavior “- underlined. The Management Board of STS Holding estimates that currently the STS Group has nearly half of the shares in the Polish bookmaking market.
For many years, the STS Group has been continuously implementing the “mobile-first” strategy based on the proprietary bookmaker system. It is constantly developing its own technology platform to meet customer needs and set market trends. Investments of the STS Group in the product portfolio and technological solutions amounted to several dozen million PLN in 2018-2020. In addition, in 2020 STS SA took control of the Czech technology company Betsys, in which it holds 74% of shares. Betsys is the main provider of IT solutions for a bookmaker in Poland, both for the needs of online and retail channels. In total, at Betsys and directly at STS, over a hundred technology specialists take care of the development of the proprietary bookmaker system.
The STS Group, thanks to contracts for media rights, provides broadcasts of nearly 5,000 sports events every month on STS TV. In addition, the bookmaker was the first in Poland to introduce an offer for esports games. The fast payment system STSpay has also been operating since 2017, cooperating with the largest banks in the country – incl. PKO BP, Pekao, mBank, ING, BZ WBK, Alior and Millennium.