Sports Illustrated is setting the standard on innovation and transparency with SharpRank to rate and rank professional sports gamblers with respect to the industry standard.

The partnership with SharpRank became official as it aligned with Sports Illustrated’s first sportsbook in Colorado, with other states to follow. SI.com is also blending betting insights for fully integrated SI sports content, gaming, and media with betting widgets, educational betting tools, and free2play games.

The ratings agency offers SI bettors and fans easily digestible data and metrics to validate picks using SharpRank’s industry-standard proprietary ranking algorithm – which is cross-sport functional and bet type agnostic. Placing a premium on transparency and responsibility this early in the industry’s life cycle is viewed by many as pioneering thought.

“We have built an all-star team here, with a talented roster for traditional sports and sports betting-related coverage. The partnership with SharpRank reiterates Sports Illustrated’s belief in accountability for the industry’s path forward and its positive rippling effects on the market as a whole,” said Bill Enright, Managing Editor, SI Betting and Fantasy.

​​“Every industry has a SharpRank equivalent. There is not a single industry that operates without a level of independent oversight – it’s necessary. We serve as that third party market validation in the sports betting world to both the general public looking for credible sources of information and the expert (“Sharp”) to signal to the market they are just that,” said Chris Adams, SharpRank Founder and CEO.