IGT sign instant ticket deal with WestLotto
International Game Technology has signed a new instant ticket services contract with WestLotto. Under the terms of the agreement, IGT will provide a range of instant ticket production and services for WestLotto with unlimited potential.
The Lottery will gain additional marketing support from IGT’s Instant Advantage™ program that includes portfolio planning, game development, analytics, distribution, and retail execution to provide the best player experience.
“WestLotto has worked with IGT on instant ticket production to grow our instants business responsibly,” said Andreas Kötter, WestLotto CEO. “IGT provides top-level service and support for the development of each instant ticket game in the portfolio, and we are looking forward to continuing our successful partnership.”
“As WestLotto’s instant ticket supplier of choice, IGT is committed to supporting a strategic, innovation-rich game portfolio that meets the needs of the Lottery’s players,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “With IGT’s Instant Advantage program we draw upon global and market-specific deep-dive analytics, benchmarks and databases to support continuous growth for WestLotto instant ticket sales and contributions to good causes.”