DraftKings is set to debut a new NFL show, GaryVee’s Die Hard Dialogue, hosted by entrepreneur Gary Vaynerchuck on the DraftKings YouTube Channel.

The show will air weekly beginning today and run through the Super Bowl and will feature special guests, analysis, and predictions on select NFL matchups. The announcement continues DraftKings’ foray into digital media.

“A passionate sports fan with a knack for delivering engaging and original programming, we are sure that adding top-tier talent like Gary Vaynerchuk to our YouTube channel will appeal to the skin-in-the-game audience,” said Brian Angiolet, DraftKings Chief Media Officer. “We look forward to seeing what Gary and his talented team of creators can deliver in the weeks and months ahead as we continue to pursue innovative content opportunities like this.”

Each week, Vaynerchuk will preview select NFL matchups, with a special focus on the New York Jets. Featuring an array of guests, including athletes and influencers, the high-spirited conversation of Vaynerchuk and company will explore what ‘die-hard fandom’ is all about. Additionally, GaryVee’s Die Hard Dialogue will feature insights from DraftKings Sportsbook, including odds, splits, futures and more. Additionally, show guests will share their “best bets” for the upcoming week.

“It’s no secret that I’m a die-hard New York Jets fan. I’m therefore really excited to partner with DraftKings on this podcast to deliver culturally-relevant content and banter with other die-hard fans,” said Vaynerchuk.