Tipico has announced an exclusive agreement with TVM DOOH in New Jersey, which will allow Tipico to showcase its odds as well as branded marketing content on hundreds of screens across the state. TVM DOOH is the largest display screen network in the nation.

In addition to the exclusive New Jersey deal, Tipico will also be showcased on TVM DOOH screens in Colorado, although that is not an exclusive situation.

“We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand,” Keith Gormley, vice president of marketing for Tipico U.S., said in a press release. “Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”

“Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most,” said Pedram Danesh, chief commercial officer at TVM DOOH. “We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”