OpenBet to power Betfred sportsbook launch in Louisiana

Sports Betting

Scientific Games is the first to go live with its industry-leading sports betting technology in Louisiana after powering Betfred Sports’ new retail offering at the Paragon Casino Resort.

The Betfred Sportsbook inside The Draft Room at Paragon Casino Resort, Marksville, is the first retail venue in the State to allow customers to place legal wagers on a variety of sports thanks to the latest partnership between Betfred Sports and Scientific Games’ OpenBet.

The launch follows Louisiana voters’ approval of legalized sports betting in a November 2020 referendum, which was passed into law in June 2021.

Billed as “the ultimate fan zone”, The Draft Room is spread across 8,000 sq. ft. and contains betting counters and self-serving kiosks delivered by Scientific Games, all powered by OpenBet™, the industry’s reliable and scalable betting engine that is celebrating its 25th anniversary this year. Along with theatre seating and custom video walls, Betfred and Scientific Games are delivering a world class sports betting experience for Paragon Casino Resort customers.

The Tunica-Biloxi Tribe of Louisiana opened Paragon in 1994 and it serves as the largest employer in central Louisiana. The casino has contributed more than $40 million to local communities through the gaming compact it reached with the state. The Class III casino is spread across 72,000 sq. ft. and amenities at the resort include a spa and golf course.

Bryan Bennett, COO at Betfred Sports said: “In bringing legalized sports betting to Louisiana through The Draft Room at Paragon Casino Resort, we sought a partner that was able to provide a scalable, reliable and compliant platform. Scientific Games’ OpenBet technology and retail solutions fit the bill perfectly and we can’t wait to see our customers in the state enjoying the plentiful entertainment experiences on offer.”

This latest launch further demonstrates the appeal of the OpenBet product suite to tribal operators across North America. The Company has a proud heritage of serving tribal operators with its leading sports betting technology.

Cathryn Lai, Chief Commercial Officer at OpenBet, Scientific Games said: “The introduction of legalized sports betting to Louisiana is a major boon for Paragon Casino Resort and we are delighted to be working with Betfred to bring the widest range of opportunities to its customers. We look forward to a long and fruitful partnership in a State that has a big future within the sports betting landscape in the U.S.”