PointsBe has announced the hiring of Dave Rivers as the new Vice President of Marketing for PointsBet Canada. Rivers will report to PointsBet Canada Chief Commercial Officer Nic Sulsky.

Rivers joins PointsBet Canada from Bell, where he was most recently the Director of Brand Marketing & Sponsorship, responsible for driving the company’s national sponsorship strategy and portfolio from contract negotiations to activation and content creation. Rivers joined Bell in 2001 and has also held positions leading digital sales, marketing, and customer experience.

“I’ve been fortunate over the course of the last 20 years to hone my craft in experiential and digital marketing, and have long been a fierce advocate for technology,” said Rivers. “To join a technology company like PointsBet, on the cutting edge of an entirely new industry in Canada, is an incredibly exciting opportunity and one I couldn’t possibly pass up.”

Prior to 2001, Rivers held senior leadership and ownership positions with three successful start-ups in the travel and marketing industries, each of which achieved significant growth and were subsequently acquired.

“Dave is one of the smartest and most capable marketers in North America and is going to play a key role as we prepare to launch a business that is unique to our roots here in Canada, as well as one that will use its own world-class technology to deliver for our future customers,” commented Sulsky. “He’s a leader, a creator, a mentor, and community builder. I can’t wait to begin our work together and continue to build-out a company that delivers something completely different for the sports betting public in Canada.”