Betano signs sponsorship deal with Club Deportes La Serena


Betano proudly announces its sponsorship agreement with one of the most historic football clubs in Chile, Deportes La Serena. One year since the expansion in the Brazilian market, Betano continues its expansion to Chile, marking the 7th country of operation, the second country it is operating in LATAM and the first Spanish-speaking one.

With soccer being by far the most popular sport in Chile, Betano is entering the new market with a long-term commitment to deliver an engaging online Sportsbook and Casino experience to its customers, always within a safe gaming environment, where fun and Responsible Gaming go hand-in-hand. With an “eye on the customer” approach, Betano will offer a full range of localized products and a series of innovative key features, such as Smart Search, Bet Mentor, My Odds, Auto Live Notifications, Missions and more through desktop, mobile websites and the Android app. 

“We are very proud that a global leading Brand trusts in the club. This shows that we keep going on the right way. We are looking for the best alternatives to make all our club members and fans feel proud of being part of the biggest club in the area. This is why our new strategic partner will be a great ally. We give Betano a warm welcome and we hope to continue growing together”. Said Cristian Contador, President of Club Deportes La Serena. 

As the CMO of Kaizen Gaming, Panos Konstantopoulos stated: “Following our first presence in Latin America, expanding in Chile was the right option for Betano for strengthening our presence in the region. Betano is led by the spirit of continuous improvement and devotion to partnerships that matter in the long run. We are excited to begin working with Deportes La Serena, a great club and its people, together with whom we aim to undertake common social initiatives just like we do with every team we cooperate with. This sponsorship clearly highlights our strong commitment to the Chilean market, a commitment that we are determined to continue showing, via our sustained support to Chilean sports and society.”