be365 to launch first US free-to-play sports offering with San Antonio Spurs

Business News

The San Antonio Spurs have announced a new official team partnership with bet365 to create “Call Your Shot,” a new free-to-play game where fans can win prizes and exclusive experiences.

bet365 will also be integrated into advertising and TV-visible signage throughout the AT&T Center during Spurs home games. On the digital side, bet365 will have a presence on and across Spurs social channels. 

“Call Your Shot” launches October 20, 2021, for the 2021-22 season via the official Spurs Mobile App. This multi-dimensional gaming experience will provide fans with an engaging new way to compete against other players on a digital platform built exclusively for Spurs fans.

“Finding groundbreaking and exciting ways to engage with our fans has long been a priority for our organization,” said Frank Miceli, Chief Revenue Officer for SS&E. “Our partnership with bet365 is part of our vision to provide innovative and memorable experiences for Spurs fans everywhere.”

bet365 is a leading global online gaming company based in England that streams over 600,000 live sporting events each year to more than 63 million people worldwide, including Spurs fans in nearly 150 countries. The partnership is the first of its kind for bet365 with an NBA team.