HAPPYBET signs Inter Milan regional betting partnership
FC Internazionale Milano, the 2020-2021 Serie A champions, and HAPPYBET, a brand of the Snaitech Group, are pleased to announce a new partnership that will see the German and Austrian operator become the Nerazzurri’s Official Regional Partner.
The HAPPYBET brand stands for reliability and expertise in German and Austrian markets. In 2017, the company was acquired by the Playtech group, a leading gaming company operating in 24 different countries that has also controlled Snaitech since 2018.
A predilection for innovation is the key value that links the two brands and seals the partnership, as proven by the visibility that the HAPPYBET brand will receive in selected European countries on the Virtual Cam Carpets and on LED boards around the pitch during Inter’s home games at the Stadio San Siro thanks to the innovative Digital Overlay®️ geolocation technology adopted by the club.
The new partnership also includes further exclusive initiatives that will be launched throughout the season that will promote the HAPPYBET brand to the large fan base of one of the most iconic clubs at an international level.