Pragmatic Play launches live casino with Enlabs

Games Integrations

Pragmatic Play is to offer its full suite of Live Casino products to customers of Optibet and other brands across Latvia belonging to Enlabs, part of Entain, the global sports-betting, gaming and interactive entertainment group. 

Founded in 2005, Enlabs is a leader in the provision of gaming services across the Baltics and Nordics, notably under the Optibet brand. The renowned operator serves as a one-stop shop for all types of players,  offering customers a comprehensive range of iGaming and sports betting products. 

Pragmatic Play’s partnership with Enlabs marks the first time an operator has rolled out its Live Casino products in Latvia, enabling the provider to push its valued games collection further than ever before and cement its presence across both the Baltic and Nordic regions. Customers of Enlabs’ brands will gain full access to Pragmatic Play’s Live Casino products, including ONE Blackjack, Mega Roulette, and Pragmatic Play’s two-card version of baccarat, Dragon Tiger. Pragmatic Play’s esteemed Live Casino collection continues to go from strength to strength, going live with several prominent operators across Europe and Latin America in recent months, proving the brand’s expansion strategy to be most effective. 

Marko Ilic, Vice President of Belgrade Operations at Pragmatic Play, said: “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner. ‘Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued Live Casino products, and we expect them to go down a treat with its customers. 

Chris Davis, CPO at Enlabs, said: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live Casino is hugely popular with our customers and these products will be an asset in our portfolio.”