PointsBet the official sports betting partner of NBC Sports, has announced a partnership with NFL and college football analyst Chris Simms to create unique and authentic betting content for distribution across NBC Sports and PointsBet platforms.

Simms, who played eight NFL seasons following a four-year career at the University of Texas, will create sports betting content around the NFL beginning this week. He will offer in-depth film breakdowns on teams and players, offering greater insight for those looking to bet on NFL games and player props. PointsBet will also incorporate a weekly betting segment in the Chris Simms Unbuttoned podcast.

“PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team,” said PointsBet USA CEO Johnny Aitken. “With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics. As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”

Simms’ betting content will help PointsBet users Live Your Bet Life^™ and enhance the sporting experiencewhile showcasing our easy-to-use interface and lightning-fast app. Backed by our market-leading technology infrastructure, category-leading in-game betting capabilities, and strategic approach to the competitive sports betting space, PointsBet is bringing the game to bettors like never before, regardless of your skill level.