XLMedia is pleased to announce the successful conclusion of the executive search for an experienced Group Finance Officer with the appointment of Caroline Ackroyd.

Caroline, who has significant experience both within the gaming and leisure sectors alongside considerable capital market and investor relations expertise, will join the Company and Board following the completion of her notice period of up to six months.

Most recently, Caroline held the role of Chief Financial Officer and sat on the board at Jaywing plc, which is AIM-listed. Prior to this, Caroline held the role of Chief Financial Officer from 2018 to 2020 at Push Doctor; Director of Commercial Finance from 2014 to 2018 with Sky Betting and Gaming; Finance Director from 2012 to 2014 for Coral Interactive (a subsidiary of Gala Coral Group); and several different finance roles with BSkyB from 2004 to 2012.

Rowan Ellis, who is currently Interim Chief Financial Officer of XLMedia, will be reverting to his role as a financial consultant to XLMedia, and will work alongside Caroline to ensure an orderly handover.

Stuart Simms, Chief Executive Officer of XLMedia, commented:”I am excited to welcome Caroline, a highly experienced CFO, to XLMedia’s leadership team and Board. Her deep understanding and intimate knowledge of our sector offers tangible value and insights, especially in light of the dramatic progress we are delivering in US Sports.”

Caroline Ackroyd added:”I am really pleased to be joining XLMedia and look forward to working with the team to build upon the strong foundations in place and to deliver the next exciting phase.”