NBA names DraftKings and FanDuel as betting partners
The National Basketball Association has signed a multi year expanded partnerships making DraftKings and FanDuel Group co-official sports betting partners of the NBA. Both companies will have expansive rights to integrate NBA assets throughout their sports betting and daily fantasy sports platforms.
As part of the expanded relationships, DraftKings and FanDuel will continue to utilize official NBA betting data and league marks and logos across their sports betting and free-to-play game offerings. In addition, beginning with the NBA’s 75th Anniversary season, DraftKings and FanDuel will create and feature NBA content that includes game highlights across their various content platforms. FanDuel and DraftKings will also become sports betting partners of the NBA in Canada, where they both plan to launch later this season.
“DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “DraftKings and FanDuel sit at the center of the continued convergence between media and sports betting, and, together, we are excited to bring these unique content experiences to our fans.”
“For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator,” said Amy Howe, President & CEO of FanDuel Group. “Combining the star power of the NBA with our industry leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”