ASA bans misleading ad for 777.com
The ASA has ordered 888 to remove an advertorial over “misleading” claims made by the operator.
The complainant challenged whether the countdown timer on the advertorial was misleading, because they understood the free spins offer did not end when it reached zero.
The ASA challenged whether the following claims were misleading and could be substantiated: “Casinos are trying to shut down a free Android App”; and, 3. “that’s allowing everyday people, like Simona Moron, to win huge progressive jackpots using nothing but free spins”.
The ASA acknowledged 777.com’s comment that the ad was published by an affiliate marketer without their approval or knowledge and in breach of their agreement. However, we considered that, as the beneficiaries of the marketing material, they were responsible for the ad and for responding to the ASA investigation.
We considered that consumers would understand that the countdown timer would relate to a specific time limitation in which the “77 Free Spins” promotion needed to be claimed, and that once it ran down to zero the offer would no longer be available.