The New Jersey Devils and global online sports betting brand Betway forged a multi-year partnership Nov. 19.

As part of the partnership, Betway will receive brand exposure and TV-visible signage throughout Newark’s Prudential Center for Devils home games, including dasher board, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.

“We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio,” said Betway CEO Anthony Werkman. “Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey,” Werkman said.

Betway will also become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all New Jersey Devils social media platforms.

Harris Blitzer Sports & Entertainment Senior Vice President of Global Partnerships Adam Cross said, “The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”

Betway is part of Super Group: the global digital company providing entertainment to the betting and gaming community worldwide.