BetTarget sees major success after launching with BtoBet on Aspire Global’s PAM
Bettarget.com, the first brand to start operating on Aspire Global’s PAM with BtoBet’s sports solution, has registered major success only three months after its launch, with a relative 200% increase in average revenue per customer, steady growth in turnover and a general spike in numbers across all main KPIs on sport.
Bettarget.com focuses on the UK and Ireland and is leveraging BtoBet’s capabilities as a leading sportsbook in these demanding markets. BtoBet has been focusing on this region, achieving UKGC certification earlier on this year, improving the market offering and optimizing existing product features.
This positions Bettarget.com as a brand with much more potential to expand. Following up on this notable success, 10 more partners are now using Aspire Global’s new proprietary sports solution and already seeing very impressive results. To continue this momentum, BtoBet has a wide range of product enhancements planned for the very near future, ensuring partners such as Bettarget.com remain competitive and see further growth.
Earlier this week, the company expanded its sportsbook service by introducing Horse Racing bets. Aspire Global acquired BtoBet in October 2020 and the sportsbook provider has gone on to expand its operations through attaining strategic certifications in the UK and by signing key customer deals with partners like Betfair and William Hill in Colombia.
Tsachi Maimon, CEO at Aspire Global, said: “Bettarget.com’s incredibly positive results clearly show the capabilities of BtoBet’s sportsbook and our ability to successfully integrate a previously acquired strategic product in our commercial development plans. “This is yet another significant step in the execution of our effective growth strategy. Having such a successful brand in our repertoire illustrates the potential of our BtoBet solution for Aspire Global with both existing and new customers, particularly in Europe, the US and Latin America.”