Enteractive: U.S. market shows need for retention expertise
With all eyes on the U.S. iGaming sector over the last couple of years, it is no surprise that Enteractive, the global leader in player reactivation and retention for the iGaming industry, sees a wealth of opportunity in the region, and is expanding its global footprint by setting up shop on U.S. soil in 2022.
Enteractive’s Chief Business Officer, Andrew Foster, said, “With all the costs for iGaming brands setting up operations in the U.S. and acquiring a strong player base, it will be crucial for operators to avoid churn and keep the players enjoying the entertainment.”
Foster continued, “Retention is an area that currently lacks a robust solution in the U.S. iGaming sector, and Enteractive plans to fill that void with our revenue-generating services to bring active players back to the screen.”With the U.S. iGaming sector seeing accelerated growth over the last couple of years, and increasing numbers of states legislating to allow online gambling, this nascent market will benefit from the experience that European service providers bring to the table, and Enteractive is no different having established itself as a leader in the field of player retention and activation.
There’s currently little to no support for the U.S. iGaming industry when it comes to loyalty, retention, and generating extra revenues from reviving lapsed accounts to be active players once more. Enteractive has a somewhat unique proposition for operators in the industry, going beyond the digital CRM offerings to engage with customers on a one-to-one basis.
The company, founded in 2009 in Malta, Europe, has grown in the last decade to provide its player engagement services to iGaming operators, across both iCasino and sports betting in all corners of the world.
Enteractive CEO and founder, Mikael Hansson added, “We’re extremely excited about the opportunity in the U.S. having already secured our New Jersey licence in 2021. So we are hitting the ground running and bringing our unique retention services to both existing American operators, as well as European brands also jumping the pond.” Enteractive works with operator clients in markets around the globe, including Canada and the U.S., Peru and Brazil, Europe and Asia.