DraftKings plans to launch gamified NFTs

Business News

The NFL Players Association DraftKings and OneTeam Partners, the group licensing partner of the NFLPA, today revealed plans to launch gamified NFT (non-fungible token) collections that will debut on DraftKings Marketplace during the 2022-2023 NFL season.

The agreement grants DraftKings licensing rights for active NFL players, including the authentic use of name, image and likeness. This marks the debut integration of gamified NFTs by one of the world’s preeminent athlete unions and a leader in sports technology and entertainment.

“The future of fandom is unfolding in front of us, and few organizations beyond DraftKings are as equipped to capitalize on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web3,” said Beth Beiriger, SVP of product operations for DraftKings Marketplace. “We will continuously adapt, innovate and seek progressive collaborators like the NFLPA and OneTeam to reach early adopters among fanbases and ultimately introduce these next-generation products to the masses.”

Initial anticipated features of DraftKings’ gamified NFL player NFTs include the ability for customers to use these collectibles within games against others on the platform as well as separate buying and selling functionality. It is expected there will be a variety of NFT editions and tiers that incorporate different aspects of utility and digital scarcity, all powered by Polygon. DraftKings previously announced a strategic agreement with Polygon to provide a scalable, eco-friendly blockchain solution that enables added throughput, lower transaction fees and expanded capabilities.

“The NFLPA strives to be at the forefront of innovative new products, and the emerging landscape of digital entertainment that creates excitement among players and fans. We look forward to integrating NFL players into DraftKings’ NFT experience to create authentic connections for avid fans,” said Sean C. Sansiveri, General Counsel and Head of Business Affairs at NFL Players Inc., the marketing and licensing arm of the NFLPA.

OneTeam, which is leading the NFLPA’s digital media business, facilitated the new deal in collaboration with all parties.