SAZKA Entertainment, which operates lotteries in Austria, the Czech Republic, Greece, Cyprus, and Italy, is re-branding as Allwyn

The change comes as the company evolves from a pan-European lottery operator into a global business.

Allwyn will retain its iconic, local brands that are cherished by both its consumers and employees and drive the continuous strong growth of the company.

Allwyn is primarily focused on national lottery games, instant lotteries and online lotteries and has a secondary focus on digital gaming and sports betting. The company is based in Luzern, Switzerland, and is controlled by international investment group KKCG.

As one of the European lottery leaders, Allwyn is respected on the world lottery market for its iconic and trusted brands and unrivalled distribution networks. Through our 64,000 points of sale and digital platforms, we serve markets with a total adult population of over 91 million.