Sportsbet signs four-year deal with OpenBet
OpenBet is to remain at the forefront of powering Flutter Entertainment’s Australian sports betting brand Sportsbet after securing a new four-year deal.
Through to the end of 2025, Sportsbet will continue to deploy OpenBet’s industry-leading technology and services to deliver best-in-class sports betting entertainment to a growing consumer base. The new contract has been agreed during an historic year for Sportsbet. Utilising the OpenBet platform, Sportsbet continues to lead the way in the Australian online market, processing record volumes while benefiting from a transformed modern technology and trusted betting platform.
Flutter Entertainment is the world’s leading sports betting, gaming and entertainment provider, serving over 13 million customers worldwide. Alongside Sportsbet, the organisation owns some of the world’s most innovative and recognisable brands, including FanDuel in the US, as well as Paddy Power, Betfair and Sky Betting and Gaming in the UK.
Jordan Levin, CEO of OpenBet, said: “We’re thrilled to have finalised this important new contract with our long-term partner Sportsbet. We take great pride in delivering our industry-leading platform technology to Australia’s leading sports betting brand and providing bettors with a safe, responsible and immersive experience. “This renewed partnership with Flutter Entertainment once again demonstrates how OpenBet is at the heart of driving sports betting entertainment to the world’s biggest brands.”