France Pari, the parent company of Sportnco, has announced that it has changed its name to Sportnco Gaming Group.

The change of name reflects the group’s focus on B2B activities and the international nature of its business, in particular its growing footprint in Europe, North and Latin America. 

France Pari launched in 2008 to prepare for the regulation of France’s online betting and gaming market and operated a consumer website of the same name and was one of the first eight sports betting licence holders in France in 2010. 

Since then B2B activity has grown strongly and now represents the vast majority of the group’s activity. Sportnco also became a fully-owned subsidiary of France Pari in 2020 and all the group’s B2B assets were transferred to Sportnco. 

Sportnco’s position has been strengthened by the acquisition of the iGaming and player account and management (PAM) specialist Tecnalis in the past 12 months, which has added its award-winning PAM system Alira and a strong portfolio of loyal clients in Europe and Latin America to Sportnco’s already strong sportsbook client base. 

The group now provides its sportsbook and PAM solutions to more than 30 live clients in 13 different countries, including Tier1 clients such as Betway, NetBet, Goldenpark, CasinoGranMadrid, CasinoBarcelona and CasinoAltanticCity and Olimpo, the two leading brands in Peru.