Buffalo Bills sign Caesars as second online sport betting partner
The Buffalo Bills and Caesars Entertainment have announced a multi-year partnership to make Caesars Sportsbook an Official Mobile Sports Betting Partner of the Buffalo Bills. The partnership combines custom fan experiences ‘fit for a Caesar’, significant sponsorship assets, and provides Caesars Sportsbook naming rights to a new sportsbook-style premium club lounge at Highmark Stadium.
Details on the brand-new club in the northwest corner tower of the existing Business Class Club will be available prior to the start of the 2022 Buffalo Bills season. In addition to the new space, Caesars Sportsbook gains access to the use of official Buffalo Bills logos and marks, as well as access to a wide range of VIP experiences and hospitality assets to make available for Caesars Sportsbook bettors through the Caesars Sportsbook app’s integration with the industry-leading loyalty program, Caesars Rewards.
“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports,” said Chris Holdren, Co-President of Caesars Digital. “We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”
Broadcast and digital content across Bills’ properties, TV-visible in-game signage, and access to unique fan activations at Highmark Stadium, are all included in this partnership as Caesars Sportsbook will extend its outreach beyond Western New York to Bills fans in Southern Ontario. Bills fans attending the Wild Card playoff game against the New England Patriots can also enjoy a co-branded beanie giveaway.
“The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences,” said Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development. “We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”