Fortuna Entertainment Group, a leading omni-channel betting and gaming operator in Central and Eastern Europe, has launched content from OpenBet’s SportCast business across its online and retail operations within a host of key European markets. 

Fortuna is now live with BetBuilder in the Czech Republic, Poland, Romania and Slovakia where it holds commanding market positions, along with its PSK (Prva Sportska Kladionica) and Casa Pariurilor brands in Croatia and Romania respectively.As part of a new deal, Fortuna has deployed SportCast’s pioneering BetBuilder product, which allows consumers to build their own bets within a single event across hundreds of markets, with on-demand pricing delivered through a seamless user interface. 

In addition, the operator group has utilized the pre-built version of BetBuilder – a high-margin fully automated and customizable solution that allows thousands of different quick pick BetBuilder bets to be made available to consumers. 

Both products are powered by SportCast’s proprietary cloud-based technology and available across an unparalleled list of 10 major sports, which is set to be expanded upon even further in the near future.The global launch reinforces OpenBet and SportCast’s strong foothold in Europe and demonstrates the appeal of BetBuilder in markets worldwide.

Nicklas Zajdel, Group Chief Operations Officer at Fortuna Entertainment Group, said: “Delivering exciting betting content and an intuitive experience is really important for us and towards our customers. With the BetBuilder product developed with OpenBet and SportCast, our players now have more choice and control over their sports betting experience, with massive amount of bet combinations available.

We see this integration across our online and retail proposition driving increased customer engagement and making our sports betting proposition even more attractive to players across our markets.”Ryan Coombs, Managing Director at SportCast, said: “Partnering with Fortuna Entertainment Group, one of Europe’s most recognized and trusted sports betting brands, is a fantastic achievement for everyone associated with SportCast. We are delighted to be delivering the next level of engaging products to sports fans with FEG and further propelling our presence across Central and Eastern Europe.”