Stephanie Sherman is to assume the role of Chief Marketing Officer, a move that will consolidate all marketing functions under her leadership. An instrumental team member from the early days of DraftKings, Sherman will continue to drive and scale future marketing as she oversees brand and agency campaigns, media buying and influencer strategy, among other functions.

“When I started at DraftKings nine years ago, there was a genuine and collective sense that we were building something special, and zooming out to today, that has been validated more than I could have ever imagined,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. “For all the accomplishments we’ve celebrated and adversity we’ve overcome, I take on this new position knowing there is still so much opportunity ahead along with brilliant people ready to deliver.”

In her previous role as Senior Vice President of Marketing at DraftKings, Sherman was focused on customer acquisition and direct response marketing, areas which have been crucial as market share competition for real-money gaming rises. From a marketing perspective, Sherman has helped guide the ongoing business expansion of DraftKings for nearly a decade as the company has expanded to include daily fantasy, sports betting, online casino to digital collectibles and has necessitated increasingly savvy and data-driven performance. Based on her significant contributions and growth over time, Sherman has been recognized the past two years in a row by Adweek as one of the “Most Powerful Women in Sports.”

“Since our early days as an insurgent daily fantasy business, Stephanie has been a driving force of our growth and contributed hugely to DraftKings becoming a household name and a global, multi-product digital entertainment company enjoyed by millions of consumers,” said Matt Kalish, Co-founder and President of DraftKings North America. “Stephanie’s consistently strong performance has earned the respect of the entire DraftKings team and she is recognized as one of our industry’s most dynamic marketing minds. I am thrilled to elevate Stephanie as our Chief Marketing Officer and gain her integral perspective within our executive leadership team.”