Hard Rock Sportsbook to Launch in Arizona

Sports Betting

The Navajo Nation Gaming Enterprise (NNGE) and Hard Rock Digital have joined forces to launch the Hard Rock Sportsbook mobile app in Arizona. 

The Navajo Nation is the largest federally recognized Native American Nation in the U.S. with an enrolled membership of approximately 401,000 and trust lands totaling 27,000 square miles. The NNGE, as an enterprise of the Navajo Nation, operates five gaming and hospitality facilities across Arizona and New Mexico. Hard Rock Digital was launched in 2020 to be the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting on a global basis.

“Mobile sports and event wagering is an important new offering that we’re excited to introduce,” offered Brian Parrish, Interim Chief Executive Officer for the NNGE. “The Hard Rock Sportsbook mobile sports wagering platform and our brick-and-mortar operations will offer a broad range of wagers, marketing promotions and cross-marketing offers that will be unique to the Navajo and Hard Rock brands,” said Parrish.     

“The NNGE has proven its ability to create new jobs, develop innovative, high-quality facilities and products, as well as build utility infrastructure that also supports other businesses and residential areas on the Navajo Nation,” stated Quincy Natay, Board Chairman for the NNGE. “Joining forces with Hard Rock Digital fits well with our Strategic Plan and additions to our existing offerings,” cited Chairman Natay.

Natay added that the growth of the NNGE is not possible without the continuous support of the 24th Navajo Nation Council and the Navajo Nation Office of the President and Vice President.

“We’re thrilled to partner with the NNGE to provide Arizona sports bettors with a fun and engaging gameday experience through the Hard Rock Sportsbook mobile app,” said Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital. “The Hard Rock brand is known worldwide for legendary hospitality and entertainment, and we’re excited to deliver those experiences to Arizonans digitally with unrivaled mobile sports betting.”

The Arizona app will launch with Hard Rock Sportsbook’s new best-in-class platform. Hard Rock Sportsbook also serves fans in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.