A record 31.4 million American adults plan to bet on Super Bowl LVI, a 35 percent increase from 2021, according to new American Gaming Association research. Bettors will wager an estimated $7.61 billion on this year’s championship game, up $3.33B (78%) from last year.

Americans’ betting plans are up across all wagering methods compared to 2021:

• 18.2 million American adults will place traditional sports wagers online, at a retail sportsbook or with a bookie, up 78 percent from 2021.
• 18.5 million plan to bet casually with friends or as part of a pool or squares contest, up 23 percent from 2021.
• 76 percent say it is important for themselves personally to bet through a legal operator, up 11 percent from 2021.
• 55 percent of bettors plan to wager on the Los Angeles Rams compared to 45 percent on the Cincinnati Bengals.

Importantly, 106 million (41%) recall advertising related to responsible gaming in the past year—an increase of 32 million people (12%) from 2020. This reflects the sports betting industry’s continued and deepened investment in responsible gaming resources, including through the recently relaunched HaveAGamePlan.org.