Entain Foundation extends support for grassroots sports to Italy

Responsible Gambling

The Entain Foundation, the non-profit organization funded by Entain, a leading global sports betting, gaming, and interactive entertainment operator, is for the first time extending its support for community sports projects to Italy – where Entain operates through the Eurobet, bwin and Gioco Digitale brands.

The Entain Foundation has partnered with Sport Senza Frontiere Onlus to support underprivileged young people and their families in cities and towns across Italy, through the provision of community sports and tutoring.

The investment by the Entain Foundation will go directly into Sport Senza Frontiere Onlus’ intervention program. As well as free access to 30 different sport disciplines, the program provides beneficiaries with school and tutoring services, counselling, health education and medical support, and support specifically for parents.

The investment is in line with the Foundation’s goals to invest in sports at the grassroots level. Entain, through the Foundation, already supports community sports initiatives in the UK, through its SportsAid partnership and Pitching In programme; Greece, through Team Forward, an Olympic-focused program to fund athletes, and further projects in Germany and Colombia.

Sport Senza Frontiere Onlus, established in Italy in 2009, is a non-profit organization. Its mission centres around sport being accessible to all and used as an effective tool for education, conflict prevention, inclusion, and social cohesion. The organization designs and organizes free sport plans for children and teenagers from families across Italy at risk of exclusion, and who are experiencing economic hardship and social fragility. These plans are monitored by qualified staff and organized in co-operation with a Solidarity Network of over 180 sport associations.

The project, which will run throughout 2022, aims to reach a total of 400 direct beneficiaries in Naples, Rome, Milan, Turin, Bergamo, and Trento.

Andrea Faelli, Managing Director of Eurobet said: “We have a fantastic partner in Sport Senza Frontiere Onlus, and through this collaboration, we will put our best efforts into transforming the lives of hundreds of disadvantaged children and teenagers across Italy – through which free access to sport and education is key. We hope to help grow the organization’s intervention program in years to come and make a real change to the lives of the program’s beneficiaries – setting them up for a brighter future.”

In addition, the Foundation will also support Sport Senza Frontiere Onlus on a separate, second initiative, which will involve Entain employees working for its Eurobet brands in Italy. Called Wellbeing for Good, this is a six-month project starting next month which seeks to promote the wellbeing of Eurobet employees through sports activities, social inclusion projects and team building activities, and to encourage them to volunteer to support Sport Senza Frontiere Onlus activities.