FanDuel unveils new responsible gambling campaign
March is Problem Gambling Awareness Month and FanDuel Group is rolling out new programs to lead industry efforts to help sports fans enjoy sports wagering responsibly. FanDuel will debut a new ad campaign, new themed content, and a new $100,000 donation to the National Council on Problem Gambling (NCPG).
FanDuel will launch a new responsible gaming advertising campaign built by FanDuel’s internal creative team and produced in partnership with Boomshot. The new multi-media campaign (TV, Digital, Social, Audio) titled “The System” will be highlighted by a signature television spot that will start airing during Problem Gambling Awareness Month and continue throughout the year backed by a significant media investment.
In the launch TV spot, a friend seeks the inside scoop on a winning betting system. Rather than “road dogs” or “bird mascots,” he learns the winning system is the one that keeps sports betting fun – using FanDuel’s responsible gaming tools, like setting deposit, wager, and time limits. The commercial’s goal is to drive awareness and usage of FanDuel’s responsible gaming tools.
FanDuel Responsible Gaming Ambassador and sports media personality, Craig Carton, will also have a key role during Problem Gambling Awareness Month. A responsible gaming advocate who hosts the Carton and Roberts Show and Hello My Name is Craig on WFAN in New York, Carton will talk to FanDuel employees and FanDuel customers about his personal experiences with gambling and how his experiences can help others in managing their play. Carton will reinforce FanDuel’s Play Well messaging, encouraging customers not to “chase” bets and keep wagering as a form of entertainment.
“The Play Well tools offer a common-sense, non-stigmatizing approach to responsible play and problem gambling prevention. This critical initiative not only offers vital consumer protections but actively encourages customers to use these tools regularly,” said National Council on Problem Gambling Executive Director Keith Whyte. “We applaud FanDuel Group for taking meaningful steps, during Problem Gambling Awareness Month and all year long, to promote responsible gambling and address problem gambling nationwide.”