Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market
Betsul and Vibra Gaming have jointly launched ‘Scratch-a-lot’, one of the most disruptive lottery products of recent times. In partnership with GLI, an internationally recognised game certification laboratory, Vibra Gaming achieved GLI 14 standard certification (instant lottery/finite scratch ticket).
The partnership between lottery and sports betting site Betsul and leading games developer Vibra Gaming has strengthened in recent months with both companies creating the new and innovative instant lottery concept ‘Scratch-a-lot’. Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make ‘Scratchcards’ more interactive. This is due not only to the creativity of the teams involved in the project, but also to the advancement of new technologies.
At first glance ‘Scratch-a-lot’ appears to be a traditional casino or slot game, however, this is a completely new approach to the instant lottery vertical with the potential to revolutionize the market, opening a new window of opportunity for both game developers and lottery operators. All the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.
Ramiro Atucha, CEO of Vibra Gaming, who has more than 20 years of gaming experience, said: “After an extensive period of market research and product development, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring a unique product to the lottery market. We are confident this launch will not only be different from anything we have ever done, but also potentially the most successful in our history.”
Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, said: “We take great pride in working with the Vibra Gaming team for several years, and we admire their creativity, professionalism, and dedication. “We celebrate that a Latin American company, such as Vibra Gaming, is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes. “
This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game.” The launch of this new type of instant lottery game developed by Vibra Gaming, makes Betsul a pioneer in the gaming market. Atucha adds: “Lotteries in Brazil, and around the world, have needed to reinvent themselves for a long time. The regulatory period Brazil is undergoing is unique, both at federal and state levels and there could not be a better time to bring a product to market with the potential this has.
“We hope the instant Scratch-a-Lot lottery will be operated in Brazil with best practice, and that, as a public service (of lotteries), this innovative product will provide the state with funds it can invest in the social sector, as set out in the Federal Constitution of the country and for the good of the Brazilian population”. Sports betting site Betsul is well-known for its “Gambling for Change” initiative that allocates funds from collected bets placed on its site which are then distributed to good causes and social institutions. This has no additional cost for players with Betsul sharing a percentage of its profits to worthy causes.