Gambling.com Group announced it will begin providing marketing services for licensed online sports betting and iGaming operators in the Canadian province of Ontario. Licensed online sportsbooks and casinos are expected to go live on Monday, April 4, 2022.

In anticipation of the launch of regulated online sports betting and iGaming in Ontario, the first Canadian province to do so, the Group launched OntarioBets.com in November 2021.

The free-to-use website allows consumers in Ontario to compare legal online sportsbooks and casinos and provides trusted, comprehensive and up-to-date information on online gambling in the province. OntarioBets.com is the go-to source for how-to betting guides, live betting odds and expert independent reviews of online sportsbooks and casinos.

Ontario, with 12 million adults, is expected to generate revenue comparable to some of the top legal U.S. sports betting states. Vixio Regulatory Intelligence reported that there is potential for the province to do nearly CAD$1 billion in online gaming revenue (sports betting and casino) in the first year of operation, with the chance to double within 5 years. With many of the large online gaming and sports betting operators known to have interest in Ontario, the Group expects the province to be one of the larger markets in North America.

“The launch of regulated online sports betting and iGaming is a major milestone and achievement for Ontario’s gaming industry,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group. “The province is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market. This will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Gambling.com Group is well positioned to help operators and customers succeed in this new and exciting market.”