The National Hockey League announced a pair of new multiyear partnership deals, making FanDuel and BetMGM the first-ever North American sports betting partners of the NHL, as both partners expand their rights into Canada.

As part of these expanded North American partnerships, FanDuel and BetMGM will have rights to use official NHL branding and category designations in a variety of ways to appeal to fans and sports betting customers in legal jurisdictions across Canada and the United States. Both brands will also continue to receive custom content across NHL-controlled media channels and will be integrated into the NHL’s marquee events across North America, including camera-visible signage and on-site activation opportunities as well as premium hospitality solutions throughout the NHL season.

FanDuel’s partnership extension with the NHL will focus on driving engagement with its Daily Fantasy offerings in the United States and Sports Betting offerings in the United States and Ontario by leveraging the NHL’s most prominent camera visible assets across its calendar of regular season tentpole events, as well as the Stanley Cup Playoffs. FanDuel will further utilize a portfolio of turnkey, event hospitality assets to drive deeper engagement with its customers.