Pragmatic Play expands Africa footprint with Goldrush
Pragmatic Play has struck a deal with major South African operator Goldrush that enhances its market presence in the country.
The partnership gives Goldrush.co.za access to Pragmatic Play’s varied portfolio that includes popular titles such as Mustang Gold, Master Joker, Aztec Treasure and a number of leading table games.
Brand exposure via the supplier’s extensive offering will also be boosted with titles such as leading Live Casino hit Sweet Bonanza CandyLand™, perennial favourite Wolf Gold™ and the multi-award-winning slot Gates of Olympus™ as Pragmatic Play continues to drive its commercial success across global regulated territories. Goldrush is one of South Africa’s largest gaming and entertainment operators with over 20 years of experience servicing the sector and is one of several recent partnerships struck by Pragmatic Play in what is a key African market.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “I’m delighted to be providing one of Africa’s preeminent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it’s a fantastic deal to shake hands on and maintains our overall trajectory.”
Mergan Naidoo, Goldrush CEO said: “Pragmatic Play is a household name in the industry and our shared vision bodes well, so the agreement was an easy and natural decision for us to make. Our template for excellence will help ensure that our new offering makes a significant impact in our sector. It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship.”
Goldrush Managing Director, Dwain Powell added: “Welcoming Pragmatic Play onboard is a proud moment for our company, as it allows us to offer our customers only the best in Live Casino and slots that are hugely popular globally. It ensures notably increased value for players who can now expect a modern, rewarding, entertaining and world-class product.”