DAZN Group has appointed Entain’s Sandeep Tiku as its chief technology officer.

Tiku will be responsible for the development of DAZN’s sports streaming media platform as it looks to pivot into “an interactive sports entertainment ecosystem”.

Entain, where Tiku spent eight years, is one of the world’s largest sports betting and gaming groups operating in the online and retail sector.

CEO of DAZN Group Shay Segev said: “Having worked alongside Sandeep for many years at Entain, I know that he is an exceptional and visionary technologist and the right person to lead DAZN’s technology teams. He will be invaluable as we expand our offering with even more ways to entertain and engage sports fans and forge ahead with transforming the global sports market.”

Tiku ‘s appointment follows the launch of DAZN X, the company’s innovation lab, as part of its development of a richer fan experience.