DraftKings has completed its purchase of Golden Nugget Online Gaming in the company’s latest move to boost revenue and lower costs. The acquisition was an all-stock deal worth $450 million.

“We anticipate that this acquisition will provide meaningful revenue uplift by utilizing our data-driven marketing capabilities and a dual brand iGaming strategy, gross margin improvement opportunities, and cost savings across external marketing and SG&A,” DraftKings CEO Jason Robins said in a statement. “I am proud to welcome the Golden Nugget Online Gaming team to the DraftKings family.”

The move will allow sports betting and online gaming DraftKings to expand its iGaming product offerings, and increase the new company’s marketing efficiency,